Explore our services
Whether your business is facing a crisis, a transition, a move into a new market or a push for growth, there is a service built for it. Choose the one closest to where you stand, and we will show you how we can help.
Market Intelligence & Strategic Foresight
Know your market.
Understand your customers, your opportunities, your numbers, and the future.
Every investment needs evidence behind it. Before you commit to an idea or a new market, it helps to know who will buy, what they will pay, where the opening sits, and what the product needs to do to win them. Here is what we help you with.
01
Know your customer.
Find the people most likely to buy.
A marketing budget does its job when it reaches the places where your customers actually are. We identify your most promising customer groups, where they are concentrated, what they care about, and what influences their buying decisions.
02
Read your market.
Find where the opening is.
We size the demand and map how the market is structured. Competitors come into the picture through their pricing, positioning, distribution and customer experience, and that is where the gaps in their strategy start to show. Those gaps are where your strategy has room to move.
03
Check your numbers.
See what each customer is worth.
We analyse revenue model, margins and unit economics to determine customer value, reduce costs, and maximise revenue. The result is commercial insight you can act on.
04
Refine your product.
Fit the product to the market.
We review the product and its digital experience against what customers need today and where the market is heading. Then we recommend the changes that help customers find, buy, use and recommend it.
Want To Dive Deeper?
Brand Identity Shift & Narrative Building
A good product builds a business.
A good story builds a brand.
You can have a great product, strong revenue, and years of experience… and still struggle to stand out for long term sustenance. Sometimes, what you need is a story! A story that protects your product. Sell the story, and your product will sell naturally. Here’s what we help you with:
01
Find your story.
What makes your business worth remembering?
Every business has a story somewhere in its history. It might be how the product came to be, or how a company has silently 90% of their customers over decades.
Some stories just get lost as the business grows.
We dig into your founder’s vision, the reason the business exists, key milestones, and the moments that defined it. Then we turn that material into a clear narrative that speaks to how people feel and how they think.
02
Rethink your brand.
Does your brand still reflect the business you’ve become?
You started with one product. Five years later, you’ve added three more and entered new markets. Your customers have changed as well. But your logo and website still point to the original product, and so does your messaging. The brand needs to catch up with the business.
We help you redefine your brand. We look at your current identity, product portfolio, audience, and positioning, then rework the brand so it represents where the business is going as well as where it started.
Want To Shift Your Brand Identity?
New Zealand-India GTM & Market Entry
Your product is only the beginning.
We help you work out how to sell, where to sell, who to sell to, and what to charge.
India has 1.4 billion people and hundreds of possible places to start. A strong go-to-market (GTM) plan tells you which market to enter first, who to target, how to price and position, and which channels to sell through. We help you spot the opportunity, make a confident entry, establish a presence, and then scale. We work in both directions, for New Zealand and Australia businesses that want to enter India and Indian businesses that want to enter New Zealand and Australia.
Building a great product is only half the job. Getting it into people’s hands and convincing them to buy is the other half, and that takes real planning in an unfamiliar market. We are the bridge between building something and selling it successfully. Here is how we do it.
01
Find your way in.
Identify an opportunity and plan for entry.
India has 28 states and 8 union territories, and the right entry starts with choosing where to begin. You can start with one or two that suit your business. This is where we take the reins.
We help you identify where you should sell and why, how you should position yourself, what you should charge, and which competitors and channels are already in play. From market selection to pricing, we turn all of this into a clear plan for your entry.
02
Build the route.
Choose the right entry gate and get launch-ready.
The wrong route costs time, money, reputation and momentum.
We help you choose the right entry model, from exporting and local partnerships to a presence of your own in India. We look at the costs, risks, control, and resources involved in each option, so you know what you’re signing up for before you commit. We then help you work through the regulatory and compliance requirements, and the operational set-up needed to get started.
At the end of it, you’ll be ready for launch.
03
Make it happen.
From first shipment to first customer.
Once you’re ready, we connect you with the people and partners who can make it happen on the ground. That can include customs and logistics, sales and distribution, local marketing, business admin, and customer support. That lets you sell and grow with local partners already in place.
Want An End-To-End Execution Plan?
Investor Readiness & Capital Strategy
Walk into an investor meeting with confidence.
@Design Global gets you ready for what’s coming.
Investors read a raise as a single argument. The ask has to match what the business can deliver, and the use of funds has to justify that figure. Most founders prepare these pieces separately and find the gaps in the room. We work through them together beforehand. Here’s what we offer:
01
Validate Your Business Model.
Give every number a source.
Investors trace every headline number back to its assumptions. A market size built from your own customers and pricing holds up to that, and one borrowed from an industry report invites questions.
We test the assumptions behind your customer economics, market size, pipeline quality, competitive position and financial projections, and make sure your deck and your model tell the same story.
02
Build the investment case.
Tie the raise to the plan.
A deck can explain the product well and still leave the central question open, which is how this raise turns into a business of scale. Investors look for a clear line from the amount you ask for to the milestones it funds.
We build your pitch deck and custom metric dashboards around one compelling growth story, including a clear breakdown of fund allocation. All the evidence investors expect to see is organised in your data room.
03
Prepare for the room.
Practise the questions that decide the round.
Every business has points where investors will press, such as customer concentration or reliance on a single channel. An answer prepared in advance reads as command of the business.
We stress-test your story and find those points before an investor does. Then we run realistic investor Q&A sessions until your answers are settled. Once you are ready, we introduce you to relevant investors and strategic partners through our network.
Want To Get Investor-Ready?
Corporate Turnaround & Succession Planning
What happens when the business hits the wall,
or you decide to step down?
A business in trouble and a business ready for new ownership need the same thing first, which is an accurate read of where value sits and where it is eroding. We map out where you stand, then step in to either stabilise the business or prepare it for a handover or sale. Here is how we do it:
01
Turn the business around.
We find what is actually driving the decline.
When revenue starts to fall, every team usually has its own explanation. We trace the decline through the customer and cost data until the cause is clear, and we show where value is being lost. From that analysis we build a recovery plan with clear priorities to get the business moving forward again.
02
Plan the next chapter.
For when you’re ready to step away.
A buyer adjusts their valuation based on how much of the business depends on you. When key client relationships and institutional knowledge sit with one person, that dependency lowers the offer and limits who can take over. We build the structures, processes, assets, and tools to let your business run independently, then prepare it for internal succession or a sale to a strategic investor so you can realise the maximum value you have built.
