Most businesses hit
a slump at some point.
@Design Global gets you out of it.
Build with confidence, get growth-ready, expand beyond borders, and grow with us.
What We Do For You
Running a business is exciting until growth slows down. Sales dip, hidden operational bottlenecks crop up, new customers become difficult to find or the market gets crowded. In the US, roughly half of all new businesses close within five years.
At @Design Global, we bring simple solutions to complex problems. We are a strategic growth & transition advisory firm that helps businesses through their biggest turning points, whether that’s reworking the brand story, expanding into new markets, raising capital, or setting up a profitable exit.
How We Work
Clients usually arrive with a problem and their preconceived solution. We look past both to find the root cause.
At @Design Global, a thorough diagnosis happens before any treatment. That diagnosis runs on the ACBD Framework®, short for Abductive-Comprehensive-Business-Design®, our proprietary method developed in-house. The method is abductive and non-linear; it rejects a single-perspective, straight-line approach to reasoning. It works from what is observed to the most likely cause and keeps a single question in view: how the business achieves sustainable growth. It then takes a full view of the business and turns a sense that something is wrong into a clear finding and a plan.
Identifying the real problem first ensures we focus time and resources where they matter most. Let us help.
How We Work
Clients usually arrive with a problem and their preconceived solution. We look past both to find the root cause.
At @Design Global, a thorough diagnosis happens before any treatment. That diagnosis runs on the ACBD Framework®, short for Abductive-Comprehensive-Business-Design®, our proprietary method developed in-house. The method is abductive and non-linear; it rejects a single-perspective, straight-line approach to reasoning. It works from what is observed to the most likely cause and keeps a single question in view: how the business achieves sustainable growth. It then takes a full view of the business and turns a sense that something is wrong into a clear finding and a plan.
Identifying the real problem first ensures we focus time and resources where they matter most. Let us help.
Who We Work With
We work with businesses in tech and emerging sectors, from SaaS, FinTech, Web3 and AI to specialised B2B, high-value products, luxury, hospitality, real estate and niche industries. If your market is complex or your growth has stalled, or you want to recalibrate your approach, get in touch.
What We Offer
Market Intelligence & Strategic Foresight
Where the market is heading.
We analyse customer, commercial, product, and operational data to map where you stand today and where your industry is heading over the next 5 to 10 years. Then, we remove the inefficiencies and add value to your business so it is positioned ahead of the curve.
Brand Identity Shift & Narrative Building
How you position for that future.
Every business has a story, but to be remembered, you have to know how to tell it. We refine that story, redefine how your brand looks and speaks, and position your business in a changing market without losing the relevance and trust of your customers and investors.
New Zealand-India GTM and Market Entry
How you expand into new geographies.
Whether you are a New Zealand business going into India or an Indian business coming to New Zealand, local cultural and commercial understanding matters from day one.
We build your go-to-market strategy and work through specific market requirements; then introduce you to the right people on the ground so your business can launch and grow.
Investor Readiness & Capital Strategy
How you fund that expansion.
Investors back businesses that can answer hard questions with evidence. We test your growth metrics, build the pitch deck, organise the data room, and rehearse the questions investors will ask so your case holds up when due diligence begins. Where useful, we also build dashboards for the specific metrics investors ask about. Then, we introduce you to investors who fit your business and its stage to fund the growth ahead.
Corporate Turnaround & Succession Planning
How you protect, rebuild, transition, or exit the asset.
When a business starts losing ground or goes through a leadership shift, it needs a clear view of where value sits. We review your operations to find what is driving the decline and build a strategy to reverse the situation. When the time comes to step back, we put the succession plan in place and build the structures, processes, assets, and tools that let the business run without you. Then we prepare it for a smooth, high-value exit that protects your legacy.
If you’re still here, at least one of the below is true:
- You've hit a revenue slump and you're not sure how to get out of it.
- You know which market you want to enter, but not how to get a foothold in it.
- Your brand story needs a serious rework.
- You want to raise capital, but investors aren't convinced yet.
- You want to step away from the business, but there’s no clear plan for what happens next.
These sound like big problems, but the solutions don’t have to be complicated. We work through them with you, and help the business get to its next stage.
CONTACT
Got 30 minutes?
Let's talk business without obligation.
For 30 minutes, we listen to your plans, your goals, what’s getting in the way, and where we think we can help.
Or
Prefer to write? Leave us an email at contact@atdesignglobal.com, and we’ll get back to you within 48 hours.
Tell us about yourself, your business, what you're trying to achieve, and where you need help. We'll take it from there.
Mini Case Snapshots
1) A Tech Startup's Series A
Before:
A tech startup was preparing for its Series A, and its pitch and data room needed to match the funding it was seeking.
What We Did:
We rebuilt the pitch and data room around that need, then introduced the company to relevant investors and investor networks.
After:
2) A Luxury Hospitality Brand Returns to Growth
Before:
What We Did:
We traced the stall to a disconnected guest journey and rebuilt it, so each part of the business leads guests to the next.
After:
3) A Financial Services Company Enters Dubai
Before:
What We Did:
We rebuilt their sales journey around the people most ready to buy, and set up Conversion API tracking to show which campaigns led to sales.
