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© 2026 @Design®. All rights reserved. A strategic growth & transition advisory firm that helps businesses through their biggest turning points. Headquartered in Auckland, New Zealand. Serving globally.
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A business has its unique needs. When yours needs something built, our Product Studio builds it for you.
The content on this website is general information about @Design Global and its services. It does not constitute financial, legal, tax or investment advice, and it is not an offer or invitation to buy or sell any financial product or security. @Design Global is a strategic growth and transition advisory firm. It is not a licensed financial adviser, law firm or accounting practice. Advice given within an engagement is business advisory work, provided under the terms of a signed agreement. Outcomes depend on factors outside our control, so no result is guaranteed, including any fundraising outcome, valuation, sale or market entry. Before acting on anything you read here, obtain independent professional advice suited to your circumstances.
We start with a diagnosis. Our proprietary ACBD Framework finds the root cause before we recommend anything, so the plan fits the real problem. Strategy and execution then sit in one team, with the Product Studio building what the plan calls for. We also choose our clients carefully, because real service takes commitment on both sides.
We start by listening. You tell us where your business stands, what you are aiming for, what is getting in the way and what you have already tried. Then we tell you honestly where we can help, or where another route may suit you better, and what we would suggest as a first step. Even if you’re unsure what’s holding your business back, just tell us what you’re seeing. We’ll ask the questions that separate the symptoms from the cause. There’s no obligation to move forward.
We work best with businesses and founders at a turning point, whether that is a crisis, a transition, a move into a new market or a push to accelerate growth. Our work covers tech and emerging sectors, specialised B2B, high-value products, luxury, hospitality, real estate and niche industries. If your business is running steadily and the plan is to keep it that way, we may not be the right fit yet. Once a turning point arrives, we would be glad to hear from you.
We expect openness and commitment. Our work requires real data and honest conversations about what isn’t working, and a commitment to take action. Give us timely access to the people who make decisions, and respond to our recommendations with honest feedback. In return, you get our undivided attention and plain speaking. That’s what makes a real, lasting difference.
We do both. We help you decode the problem, assess your options, and build a plan. Then we help you deliver it. Our Product Studio builds everything from websites and apps to custom dashboards and internal software, while handling the broader creative and marketing execution. When you need local partners or cross-border connections, we introduce you to the right people on the ground. We stay involved until the strategy becomes a reality.
Yes, if those costs come from hidden inefficiencies and wasted time. We look closely at your operations to find exactly where you are losing money. If the issue is a broken process or a messy manual system, our Product Studio builds custom tools and dashboards to automate that work and make your overheads completely visible. Every business is different, so we start by identifying where you are losing momentum or capital.
There are two main ways to work with us. A one-off project is scoped and priced to what the work involves, and a monthly subscription (Growth or Advanced) keeps the team close for a minimum of 12 months, with discounted projects and other benefits. The fee we quote is the fee you pay, plus GST (for New Zealand businesses). Any work beyond the agreed scope is confirmed with you before it begins. There are no hidden surprises. Third-party costs such as ad spend sit outside our control and are the only addition. In select cases, we may propose commission-based arrangements, which we consider case by case.
You will see it in your operations and your numbers. We do not judge success by long reports. We agree what the work should achieve before it begins, and measure it against that, whether that is revenue, customer acquisition, operating costs, a funding milestone or progress in a new market. Where a custom dashboard helps, we build one so you can see the movement yourself, and subscribers review progress with us on their monthly calls.
Yes, we frequently work alongside existing teams. We start by assessing the gaps in the business, then bring high-level market intelligence, strategic foresight, and custom tool builds to help your current partners deliver better results. If you have good people on your side already, we help them move faster and work more effectively.
The Asset Club is a private community for founders, investors, collectors and senior professionals who want early market intelligence and carefully facilitated introductions. It is a space for people who manage real capital, build businesses, or invest in alternative assets or fine art, and want access to trusted networks without the usual noise. Entry is by invitation after a personal review. If that sounds like you, submit an expression of interest.
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